DPDP Compliant Cookie Policy
Cookie Policy
This Cookie Policy explains how we use cookies and similar technologies in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act). By continuing to use our website after seeing our cookie notice, you consent to the storage and access of cookies on your device as described below.
1. What Are Cookies?
Cookies are small text files sent by our servers to your browser when you visit our website. They help us provide, secure, and improve our services. Cookies are stored in your browser and sent back to our servers when you return, so we can remember your preferences, keep your session active, and improve your overall experience.
Without certain essential cookies, parts of the website may not function properly.
2. Why We Use Cookies
We use cookies to:
- Keep you signed in during your session.
- Remember your language, region, and preferences.
- Secure your account and protect your data.
- Understand how you use our website so we can improve it.
- (If applicable) Provide relevant marketing content.
3. Types of Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Session & Security (Essential) | Authenticate users, protect data, maintain cart contents, and allow uploads. Website will not function without these cookies. | session_id |
| Preferences (Essential) | Remember language, region, and layout preferences. Website will function, but experience may be degraded if disabled. | frontend_lang |
| Interaction History (Optional) | Understand how you arrived and interacted with the site (pages visited, campaigns clicked). Helps improve user experience. | im_livechat_previous_operator, utm_campaign, utm_source, utm_medium |
| Advertising & Marketing (Optional) | Provide relevant ads and measure campaign performance. May involve third-party cookies. | __gads, __gac (Google) |
| Analytics (Optional) | Understand visitor behaviour through tools like Google Analytics. | _ga, _gat, _gid, _gac_* (Google) |
4. Third-Party Cookies
Some third party services may place cookies on your browser to identify you and serve personalised content or ads. You can opt out of certain advertising cookies by visiting the Network Advertising Initiative Opt Out Page.
5. Your Choices
You can manage cookies through your browser settings either to be notified before a cookie is set or to block them entirely. Disabling essential cookies will make parts of the website unusable.
6. Retention & Compliance
We store cookies only for as long as necessary for their stated purpose, in line with the DPDP Act’s purpose limitation and storage limitation principles. Optional cookies will only be set with your consent.
7. Updates
We may update this policy to reflect changes in technology, law, or our services. The “Last Updated” date will always be shown at the top of this page.